This post considers the following question: Given unit vectors $u, v \in \mathbb{R}^d$ and a scalar $\alpha \geq 0$, what is the operator norm of the matrix $M := I + \alpha uv^\mathsf{T}$? $ \newcommand{\abs}[1]{| #1 |} \newcommand{\bigabs}[1]{\left| #1 \right|} \newcommand{\R}{\mathbb{R}} \newcommand{\E}{\mathbb{E}} \renewcommand{\Pr}{\mathbb{P}} \newcommand{\calE}{\mathcal{E}} \newcommand{\calF}{\mathcal{F}} \newcommand{\calD}{\mathcal{D}} \newcommand{\calN}{\mathcal{N}} \newcommand{\calL}{\mathcal{L}} \newcommand{\calM}{\mathcal{M}} \newcommand{\calN}{\mathcal{N}} \newcommand{\bbP}{\mathbb{P}} \newcommand{\bbQ}{\mathbb{Q}} \newcommand{\ip}[2]{\langle #1, #2 \rangle} \newcommand{\bigip}[2]{\left\langle #1, #2 \right\rangle} \newcommand{\T}{\mathsf{T}} \newcommand{\Tr}{\mathrm{Tr}} \newcommand{\ind}{\mathbf{1}} \newcommand{\calL}{\mathcal{L}} \newcommand{\norm}[1]{\lVert #1 \rVert} $
We note that $\alpha \geq 0$ is without loss of generality since we can always absorb a minus sign in either $u$ or $v$. Let us think about a few special cases before we proceed to the general setting. First, if $d=1$, then $\abs{M} = 1 + \alpha$ if $uv = 1$ otherwise $\abs{M} = 1$. On the other hand if $u=v$ then $\norm{M} = 1 + \alpha$. In the general case, $\norm{M} \in [1, 1 + \alpha]$. It turns out we can derive a formula for $\norm{M}$ that involves only $\alpha$ and the angle $\ip{u}{v}$.
The key step is to use the unitary invariance of the operator norm and rotate $u$ to $e_1$, the first standard basis vector. Observe that for any orthonormal matrix $Q$, we have: $$ \norm{M} = \norm{Q^\T M Q} = \norm{I + \alpha (Q^\T u) (Q^\T v)^\T } \:. $$ Hence if we set $Q$ to be an orthonormal matrix with the first column as $u$, we observe that: $$ \norm{M}^2 = \norm{I + \alpha e_1 (Q^\T v)^\T}^2 = \norm{I + \alpha e_1(Q^\T v)^\T + \alpha (Q^\T v) e_1^\T + \alpha^2 e_1e_1^\T } \:. $$ Let $u_2, ..., u_d$ denote the other columns of $Q$ besides $u$. The vector $Q^\T v$ is equal to: $$ Q^\T v = \begin{bmatrix} \ip{u}{v} \\ \ip{u_2}{v} \\ \vdots \\ \ip{u_d}{v} \end{bmatrix} := \begin{bmatrix} \ip{u}{v} \\ \tilde{v} \end{bmatrix} \:, $$ where $\tilde{v} \in \R^{d-1}$. We also observe that: $$ \norm{\tilde{v}}^2 = \sum_{i=2}^{d} \ip{u_i}{v}^2 = 1 - \ip{u}{v}^2 \:. $$ With this notation, we have that: $$ I + \alpha e_1(Q^\T v)^\T + \alpha (Q^\T v) e_1^\T + \alpha^2 e_1e_1^\T = \begin{bmatrix} 1 + 2 \alpha \ip{u}{v} + \alpha^2 & \alpha\tilde{v}^\T \\ \alpha\tilde{v} & I \end{bmatrix} \:. $$ Let us compute the eigenvalues of this matrix: $$ \begin{align*} 0 &= \det\left(\begin{bmatrix} \lambda - (1 + 2 \alpha \ip{u}{v} + \alpha^2) & -\alpha\tilde{v}^\T \\ -\alpha\tilde{v} & (\lambda - 1) I \end{bmatrix}\right) \\ &= \det\left( \lambda - (1 + 2\alpha\ip{u}{v} + \alpha^2) - \frac{\alpha^2}{\lambda-1} \tilde{v}^\T \tilde{v} \right) \det((\lambda-1)I) \\ &= \det\left( \lambda - (1 + 2\alpha\ip{u}{v} + \alpha^2) - \frac{\alpha^2}{\lambda-1} (1 - \ip{u}{v}^2) \right) \det((\lambda-1)I) \:. \end{align*} $$ Now solving for $\lambda$, we obtain: $$ \lambda \in \left\{ 1, \frac{1}{2} (2 + 2 \ip{u}{v} \alpha + \alpha^2 \pm \alpha \sqrt{4 + 4 \ip{u}{v} \alpha + \alpha^2}) \right\} \:. $$ Therefore: $$ \norm{M} = \max\left\{1, \sqrt{1 + \alpha \ip{u}{v} + \frac{\alpha^2}{2} + \frac{\alpha}{2} \sqrt{4 + 4\ip{u}{v} \alpha + \alpha^2} } \right\} \:. $$ This is the claimed formula for the operator norm of $M$. Let us look at a special case when $\ip{u}{v} = 0$, for which the formula simplifies to: $$ \norm{M} = \sqrt{1 + \frac{\alpha^2}{2} + \frac{\alpha}{2} \sqrt{4+\alpha^2}} \:. $$ By concavity of $\sqrt{x}$, one can check that this formula implies: $$ \norm{M} \geq 1 + \frac{\alpha}{2\sqrt{2}} \:, $$ and hence we have the sharper inequalities: $$ \norm{M} \in \left[1 + \frac{\alpha}{2\sqrt{2}}, 1 + \alpha\right] \:. $$